Prezi is a new presentation tool developed in Hungary. One of the distinguishing features of the tool is the use of zooming animation to engage the viewer. Yesterday, I visited the company to discuss a  collaboration exploring how people consume Prezis. My hosts were Prezi’s Lead UX Researcher László Laufer and his colleague Eszter Józsa.

László gave me a tour of the Prezi facility, which is truly impressive. I really liked the bright, open area in the picture above, where much of the development work is done. See more of my pictures of Prezi on Flickr.

My collaboration with Prezi is made possible by my Fulbright scholarship in Hungary. I will post updates on our progress in the coming months.